The last warm weekend of the year, outdoors, and finished before the light went.
One day, one location
A campaign shot over three days in three cities is a campaign whose budget is visible in every frame and whose clothes are not. This was one day. The wind is in the pictures because it was windy.
What it is for
A campaign is not a lookbook. A lookbook shows what the clothes are; a campaign shows what wearing them is like, which is a different and much vaguer job — and one that goes wrong the moment it starts showing what having money is like instead.
