The battery is the product

The battery is the product

Earbuds, watches, handhelds, laptops: the failure is nearly always the cell, and the cell is nearly always glued in.

Why it is glued

Adhesive is thinner than a caddy, and thinness sells. It is also faster on an assembly line. Neither of those reasons has anything to do with how the product performs.

What it costs you

A £160 pair of earbuds with a sealed cell is a two-to-three year product. The same pair with a caddy is a seven-year product, and the difference is about three millimetres and a fastener.

What we do

  • Every cell we ship is in a caddy or on a connector.
  • Every cell is a part we sell, at a price on the page.
  • We hold cells for eight years after a model is discontinued.

None of this is difficult. It is a decision about who the product is for after the first eighteen months.

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